Dolby Laboratories, recognized for its innovative advancements in immersive entertainment, has teamed up with Jin from BTS for the “Love More in Dolby” global brand campaign. This partnership highlights Jin’s new single, “I’ll Be There,” which is now available worldwide in Dolby Atmos, a technology that transforms the music listening experience.
As Jin’s solo career flourishes, the release of “I’ll Be There” acts as a precursor to his eagerly awaited debut solo album, Happy, set to launch on November 15. The album aims to offer a joyful auditory journey that resonates deeply with his devoted fans, known as ARMY. Jin has conveyed his excitement about the collaboration, sharing how the experience of hearing his music in Dolby Atmos was astonishing and made him feel immersed in the sound. The central theme of his new work is happiness, with the goal of evoking profound emotions and joy among listeners.
Sing, dance, and feel the joy when you experience Jin’s new single “I’ll Be There” in #DolbyAtmos 💜 Discover the difference at https://t.co/4c4xL07FCs @bts_bighit @BTS_twt#LoveMoreInDolby #진 #Jin #Jin_IllBeThere #Jin_Happy #Samsung pic.twitter.com/n3RRJECGpi— Dolby (@Dolby) October 25, 2024
The Senior Vice President and Chief Marketing Officer at Dolby Laboratories has noted how Jin captivates audiences through his performances and emotional expression in music. He pointed out that Dolby Atmos enhances this connection, allowing fans to engage more fully with the fun and intricacies of both “I’ll Be There” and Jin’s upcoming album.
Dolby Atmos reimagines the music experience by providing a three-dimensional soundscape that surrounds listeners, making them feel part of the performance. This technology brings every detail of a song to life, from the layered instrumentation to the delicate nuances of the artist’s delivery, turning ordinary listening into an immersive experience.
The campaign’s commercial, directed by GRAMMY-nominated filmmaker Colin Tilley, showcases how Dolby Atmos can transform everyday moments into extraordinary experiences. It features Jin’s dynamic performances, capturing the essence of BTS’s energy and immersing fans in the music’s heart.
As part of the ongoing “Love More in Dolby” initiative, which celebrates transformative entertainment across various mediums, Dolby emphasises the emotional richness its technology can provide. Listeners can experience Dolby Atmos Music on popular streaming services such as Amazon Music, Apple Music, and TIDAL. Whether at home, on the go, or in their cars, users of devices from major brands like Samsung and Mercedes-Benz can discover new emotional dimensions in their favourite songs.
Through this collaboration, Dolby Laboratories and Jin are set to redefine the music experience for fans around the globe, encouraging them to engage with music on a deeper level through the immersive capabilities of Dolby Atmos.
SEE ALSO: Samsung’s Galaxy Z Fold 6 Special Edition Sells Out In Just 10 Minutes
